The most well-known athletes in athletics include Simone Biles, Lebron James, Serena Williams, and Tom Brady. Millions of people watch them play in the Olympics, Super Bowls, and other competitions. However, an army of managers, agents, and administrators work behind the scenes to make every event and celebrity possible.
Planning, organizing, managing, budgeting, and marketing are all part of sports management for the different facets of the sports industry. Sports managers take care of the business aspect while players and coaches concentrate on the game. This could entail managing a huge arena’s budget or cultivating close relationships with well-known athletes and executives. It might also entail working as a player’s agent or as a talent scout for the upcoming generation.
If you love sports and want to work in business, pursuing a degree in sports management in college is the ideal approach to turn your interests into a rewarding job. The primary benefits of 10 baccalaureate sports management programs in the United States will be emphasized in this article. These courses cover a variety of topics, including business, marketing, and physiology. Internships at well-known sports corporations and study-abroad options are also available.
The following courses stand out because they offer both professional training and a foundation in both business theory and kinesiology. They excel at helping students find post-graduate employment prospects.
The Top 10 Best Colleges for sports management
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- Florida State University (Tallahassee, FL)
- Indiana University (Bloomington, IN)
- Ohio State University (Columbus, OH)
- Temple University (Philadelphia, PA)
- Syracuse University (Syracuse, NY)
- Rice University (Houston, TX)
- University of Miami (Coral Gables, FL)
- Methodist University (Dallas, TX)
- University of Michigan (Ann Arbor, MI)
- University of Texas at Austin (Austin, TX)
Florida State University (Tallahassee, FL)
The structure of the sports industry is laid out in FSU’s undergraduate sports management degree. Students can choose electives that concentrate on a specific area of interest within the sports business after attending management core subjects, such as collegiate athletics, the sports industry as a whole, its sociocultural concerns, and more.
In a practicum, students can put what they’ve learned to use at actual sporting occasions. These opportunities can be paid or unpaid, part-time or full-time. This frequently entails going to different regions of the nation to network with seasoned business people.
Students from Florida State University went to Tampa, Florida, for the 2019 NCAA Women’s Final Four. They had the opportunity to interact and collaborate with representatives from the NHL’s Tampa Bay Lightning, MLB’s Tampa Bay Rays, and the NFL’s Tampa Bay Buccaneers.
Indiana University (Bloomington, IN)
Students at IU work for a Bachelor of Science in Kinesiology (BSK) degree with a Sports Marketing and Management concentration. It’s a competitive, well-known program that offers a fundamental background in psychology, finance, marketing, communication, management, and law. Students will gain practical knowledge in computers, company organization, event planning, media relations, and public relations.
The degree places equal emphasis on sports business and physical fitness. Then, during a necessary practicum or internship, students apply their expertise to the IU athletic department or Indianapolis, the city of the Colts (NFL), Pacers (NBA), Fever (WNBA), Indianapolis Motor Speedway, and more. Because of the enormous variety of sporting opportunities in the area, IU is undoubtedly one of the greatest places to study sports management.
Ohio State University (Columbus, OH)
Students who major in sport industry at OSU earn a B.S. and receive an interdisciplinary education. Sports history and growth, ethics, and the connections between business, the media, public policy, and issues of race, ethnicity, sexuality, and class are all covered in the courses.
Students who major in sports administration will be prepared for positions in athletic administration, coaching, fitness instruction, community recreation, youth sport, sport communications, sport marketing, and sports facilities. Students who complete the B.S. degree are also prepared for highly selective master’s programs that will immerse them further into their area.
Students at OSU have the option of studying abroad in Germany to learn about the European model of sports management or in Japan to experience the culture of that nation through sports.
Coach of the Ohio State men’s basketball team Bob Knight received his education there in 1962.
Temple University (Philadelphia, PA)
Temple University has a specialized school for sports, tourism, and hospitality management, and it is situated in Philadelphia, a city where fans are extremely prevalent. A Bachelor of Science in Sport and Recreation Management requires students to complete two internships in addition to their normal courses. The curriculum gives students the skills necessary for a wide range of careers, including sales and marketing, account management, fitness director, public relations, sports analytics, event and venue management, and more.
If students want to improve their chances of landing a career in an area related to sports, Temple also offers a minor in sport management.
The Event Planning Association, the Society of Minorities in Sport, and the Sport and Governance Association are just a few of the several undergraduate professional organizations at Temple.
Syracuse University (Syracuse, NY)
In order to educate students for a dynamic role in the sports industry, Syracuse University’s sports management program offers specialized courses, professional electives, and liberal arts prerequisites. Graduates will gain knowledge of how to manage daily team operations, schedule games, tournaments, and fundraisers, handle big athletic venues, and negotiate employment and endorsement contracts for athletes and teams.
The Super Bowl, the Olympics, psycho-social concerns in sport, and an immersion in Los Angeles, an in-person educational and networking event that introduces students to the sports industry on the west coast, are just a few of the significant themes covered in the course offerings.
Students at Syracuse University also have the exceptional chance to do a practical senior capstone project in one of the following fields: sales, marketing, finance, event management, law, or another. Comcast-Spectacor, ESPN, Madison Square Garden, Major League Soccer (MLS), National Hockey League (NHL), Under Armour, and the U.S. Olympic Committee are just a few of the organizations that have hosted capstone projects in the past.
Rice University (Houston, TX)
Rice is ranked as the top school in the nation for studying sports management, kinesiology, and physical therapy by the website Niche.com, which based its rankings on information from the U.S. Department of Education and evaluations from students and alumni.
Sports analytics, sports law, and sports leadership are the three concentrations available through Rice’s Department of Sport Management.
Numerous undergraduate prizes at the institution recognize the accomplishments of Rice alumni and teachers who have achieved outstanding success in the sports industry. The Jesse Tsu Sport Management Academic Achievement Award, which honors Jesse Tsu ’11, a director at Nike’s Tokyo office, is granted to the graduating senior with the highest GPA.
Professor Patrick K. Thornton, a specialist in sports law and former faculty member, is honored with the Patrick K. Thornton Memorial Award. Students that received the highest grade in their concentration are given this honor.
University of Miami (Coral Gables, FL)
Students must minor in another subject in Miami’s Sport Administration major in order to receive a Bachelor of Science in Education (B.S.Ed.). The major frequently complements business, sports medicine, or exercise physiology.
Sports organization, ethics, marketing, leadership, and legislation are among the topics that are heavily covered in the coursework. The curriculum at Miami is renowned for its field placements in the collegiate, professional, leisure, and fitness industries, where students get to put their knowledge and talents to use in actual workplaces.
Miami University’s vibrant sporting program is also advantageous to its students. Skip Bertman, a former athletic director at Louisiana State University and a member of the College Baseball Hall of Fame, and Alex Cora, the manager of the Boston Red Sox, are two notable alumni of sports administration.
Southern Methodist University (Dallas, TX)
The Applied Physiology and Sport Management B.S. at SMU offers a focus in sports management. It lays the foundation for human health and fitness, presents the business concepts and abilities required to forge connections within the sports industry, and offers the field’s ethical and legal guidelines. Students take part in real-world internships along the route to help them get ready for their future employment.
SMU now provides a master’s degree in sport management for students who want to continue their education. This program is run by business experts with years of executive experience in professional leagues and teams, media, broadcasting, marketing, sponsorship, facilities, equipment, and apparel.
University of Michigan (Ann Arbor, MI)
Numerous undergraduate and graduate fields feature outstanding programs at the University of Michigan. It is not surprising that Niche.com ranks it as America’s top public university.
The sports management program at Michigan offers two specializations: sport policy & analysis or sport marketing & management. Both majors offer opportunities for professional internships, which makes Michigan students particularly appealing to potential employers. Recent graduates apparently have a 95% success rate in finding employment.
They not only secure full-time jobs, but they also work in the sports industry’s most cutthroat sectors, like minor league sports and entertainment. The NFL, NBA, NHL, MLB, MLS, Detroit Red Wings, New York Mets, Milwaukee Bucks, Wasserman, ESPN, NCAA, and The New York Times are notable organizations that hire Michigan graduates.
Richard P. Tinkham, the co-founder of the American Basketball Association (ABA), Ralph C. Wilson, Olympic gold winner Michael Phelps, and many other well-known figures in sports and sports administration attended the University of Michigan.
University of Texas at Austin (Austin, TX)
The Sport Management major at UT Austin has a maximum of 150 students, a sign of its popularity.
Women and Sport, Race and Sport in African American Life, and Physiological Basis of Conditioning are just a few of the classes offered in the program.
UT Austin provides excellent study abroad alternatives for students studying sports management, just like many other colleges on this list. One of these is the Copenhagen, Denmark-based program Sport, Society, and International Olympic Movement. The program, which is directed by UT faculty, examines the global political implications of the Olympics through the Danish Olympic Agency.
Star sportsmen and influential people in sports management have attended UT Austin. Olympic medalists Ian Crocker and Sanya Richards-Ross, Masters Tournament victor Jordan Spieth, and NBA MVP Kevin Durant all got their start at UT Austin. Tom Landry, a former head coach of the Dallas Cowboys, and Bedford Wynne, a co-founder of the team, were also present.